SUMMER SEMINARS:
Find new ways to strengthen and energize your business
Bring a colleague or staff to these excellent seminars and get insightful tips and expert advice to create your success. Seminars are held in the 2nd Floor Learning Forum from 9:00 am to 10:00 am. Arrive early to network with your peers from 8:30 am to 9:00 am. Advance registration is requested – info@pacmarket.com or 1-800-433-1014.
WEDNESDAY, AUGUST 18
9:00AM – 10:00AM
Marketing Yourself on the Web
presented by Gary Hurley & Jai Suh, Principals of Creative Media Alliance
In this packed, hands-on seminar you will learn how to make Blogs, Facebook and Twitter work for your business; optimize your website to convert visitors to customers; gain best practices for making your business search-engine friendly; develop effective customer loyalty programs via email marketing and how to effectively use web video to promote your business.
THURSDAY, AUGUST 19
9:00AM – 10:00AM
Insider Secrets: Showroom Principals share great insights into how the most savvy retailers buy!
Presented by Dick Gibson (DGA-Bayshore), Laura Bedell (By Design Accessories), Rebeca Barron (The Barron Collection), Tim Creveling (Ritz Sisters)
This highly interactive hour will offer tips and best practices from industry pros observed in their interaction with great retailers from all over the region. Learn how to maximize your relationships with your rep to get the most out of them. Refine your open to buy strategy to foster increased profit and see more turns of your merchandise. This could be your best spent hour of the year! Come ready to fire back with your insight to help showrooms give you what you want!
FRIDAY, AUGUST 20
9:00am – 10:00am
Enhancing your Brand: making Good Works work for you
presented by Thompson Lange, Award-winning Retailer & Owner of HomEscapes Carmel & HomEscapes Home & Garden
In a busy world and bad economy, it is easy to hunker down and think "Who has the time to volunteer?" But giving back to one's community and becoming involved can pay off in both personal and business growth. In this open discussion, retailer Thompson Lange will detail the steps his company took to use community involvement to not only keep their brand awareness alive during the dark days of 2007-2009, but how the community paid that involvement back. It's not "Who has the TIME to volunteer!" it's "WHO has the time to volunteer?" The answer: potential customers
MONDAY, AUGUST 23
9:00am – 10:00am
The Mighty Indie: small retailers endure with the customer experience
Presented by Bettie Edwards, Award-winning Retailer & Owner of The Little House
There are more retail mediums now than ever, yet small, independent retailers are still thriving. Despite the ability to make purchases with a few mouse clicks, or at Big Box stores that may sell it cheaper, the smaller, existing retailers aren't easily displaced. Much in the same way film didn’t kill radio, an established medium can endure and thrive, if it continues to offer a unique experience the customer won't get elsewhere. When you immerse the customer in pleasure, they will return, even while shopping the Internet, the Big Box and the consignment shops. Only you can bring them the unique, feel-good experience they find exhilarating. Learn the paths to lasting retail success with tips to create the ultimate feel-good experience.
View videos online of past Pacific Market Center seminars by clicking here
